{"id":150,"date":"2026-02-12T08:55:08","date_gmt":"2026-02-12T08:55:08","guid":{"rendered":"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/?p=150"},"modified":"2026-03-01T14:57:38","modified_gmt":"2026-03-01T14:57:38","slug":"actualite-bhv-x-shein","status":"publish","type":"post","link":"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/2026\/02\/12\/actualite-bhv-x-shein\/","title":{"rendered":"Actualit\u00e9"},"content":{"rendered":"\n<div class=\"wp-block-uagb-image uagb-block-6d6725fc wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/designsanstitre57-68c097f3dafbd-1024x356.png ,https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/designsanstitre57-68c097f3dafbd.png 780w, https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/designsanstitre57-68c097f3dafbd.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/designsanstitre57-68c097f3dafbd-1024x356.png\" alt=\"\" class=\"uag-image-244\" width=\"1440\" height=\"500\" title=\"designsanstitre57-68c097f3dafbd\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 data-wp-context---core-fit-text=\"core\/fit-text::{&quot;fontSize&quot;:&quot;&quot;}\" data-wp-init---core-fit-text=\"core\/fit-text::callbacks.init\" data-wp-interactive data-wp-style--font-size=\"core\/fit-text::context.fontSize\" class=\"wp-block-heading has-fit-text\">Scandale BHV x SHEIN : quand le temple parisien du chic flirte avec l&rsquo;ultra fast-fashion.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;alliance entre un symbole des grands magasins parisien et un acteur critiqu\u00e9 de la fast-fashion a suscit\u00e9 le scandale.                                                                                                                                                                                L&rsquo;arriv\u00e9e du g\u00e9ant SHEIN au BHV questionne un choix commerciale au d\u00e9triment de leur image et de leurs enjeux \u00e9thiques.<\/p>\n\n\n<a class=\"wp-block-read-more\" href=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/2026\/02\/12\/actualite-bhv-x-shein\/\" target=\"_self\">Lire la suite<span class=\"screen-reader-text\">\u00a0: Actualit\u00e9<\/span><\/a>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Le BHV Marais, grand magasin parisien, connu sous le nom de \u00ab\u00a0Bazar de l&rsquo;H\u00f4tel de Ville\u00a0\u00bb, a annonc\u00e9 en <strong>octobre 2025<\/strong> int\u00e9grer l&rsquo;enseigne de e-commerce SHEIN au sein de son espace de vente. <strong>Plus de 1000m2 d\u00e9di\u00e9s au sixi\u00e8me \u00e9tage du magasin.<\/strong> L&rsquo;ouverture de cette boutique permanente a eu lieu le 5 novembre de la m\u00eame ann\u00e9e \u00e0 13h. Ainsi,Fr\u00e9d\u00e9ric Merlin, pr\u00e9sident du groupe Soci\u00e9t\u00e9 de Grands Magasins (propri\u00e9taire du BHV) a d\u00e9clar\u00e9 \u00e0 ce sujet : <strong>\u00ab\u00a0c&rsquo;est une premi\u00e8re mondiale\u00a0\u00bb<\/strong>. Selon lui cela<strong> \u00ab\u00a0permet de proposer une exp\u00e9rience nouvelle \u00e0 nos clients\u00a0\u00bb.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-uagb-image uagb-block-e77bf286 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/1794480-shein-au-bhv.jpg ,https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/1794480-shein-au-bhv.jpg 780w, https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/1794480-shein-au-bhv.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/1794480-shein-au-bhv.jpg\" alt=\"\" class=\"uag-image-250\" width=\"750\" height=\"215\" title=\"1794480-shein-au-bhv\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Ainsi, l&rsquo;arriv\u00e9e du magasin de mode devait attirer une client\u00e8le plus large et suivre les nouveaux modes de consommation. Cependant, des citoyens ont pourtant rapidement exprim\u00e9 leur scepticisme. Certains jugent que l&rsquo;implantation de v\u00eatements \u00e0 bas prix ne correspond pas \u00e0 l&rsquo;offre d&rsquo;un magasin historique comme le BHV. Par ailleurs d&rsquo;autres estiment cette d\u00e9cision \u00ab\u00a0hors de propos\u00a0\u00bb dans le Marais, associ\u00e9 \u00e0 une client\u00e8le CSP+ exigeante en mati\u00e8re de mode. Le m\u00e9contentement ne se limite pas aux clients : plusieurs enseignes d\u00e9j\u00e0 implant\u00e9es ont quitt\u00e9 les lieux. Elles suspendent leur collaboration. Des marques comme Odaje et Figaret Paris ont retir\u00e9 leurs corners. D&rsquo;autres, comme Dior, Guerlain ou Maje ont suivi le mouvement. Elles d\u00e9noncent une \u00ab\u00a0strat\u00e9gie en d\u00e9calage avec leurs valeurs et leur client\u00e8le habituelle\u00a0\u00bb. Selon elles, cela peut d\u00e9grader leur image de marque.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">Peu apr\u00e8s l&rsquo;ouverture, les contestations s&rsquo;encha\u00eenent et les militants s&#8217;emm\u00ealent. Alors, des regroupements ont lieu et les journalistes s&#8217;empressent de m\u00e9diatiser le m\u00e9contentement des parisiens et des visiteurs. L&rsquo;opinion de ceux se r\u00e9jouissant d&rsquo;avoir un acc\u00e8s physique aux produits SHEIN est \u00e9galement remis en cause. Les manifestations et la presse ne sont pas les seules m\u00e9thodes adopt\u00e9es pour contrer la d\u00e9cision de Fr\u00e9d\u00e9ric Merlin. Des militants de la coalition Stop Fast Fashion se mobilisent \u00e9galement. Ce regroupement d&rsquo;associations et de collectifs lutte contre la surproduction et les dommages \u00e9cologiques de ces modes de production. Elles projettent un panneau d&rsquo;affichage sur les immeubles voisins pour d\u00e9noncer un \u00ab\u00a0acte scanaleux\u00a0\u00bb.<\/p>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0fa61044 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-container uagb-block-c3e82828\">\n<div class=\"wp-block-uagb-image uagb-block-e3abbdf8 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.18.32-edited.png ,https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.18.32.png 780w, https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.18.32.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.18.32-edited.png\" alt=\"\" class=\"uag-image-269\" width=\"206\" height=\"136\" title=\"Capture d\u2019e\u0301cran 2026-02-19 a\u0300 12.18.32\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-fbdc90f7\">\n<div class=\"wp-block-uagb-image uagb-block-e3eae1b4 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.18.51-edited.png ,https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.18.51.png 780w, https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.18.51.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.18.51-edited.png\" alt=\"\" class=\"uag-image-268\" width=\"206\" height=\"115\" title=\"Capture d\u2019e\u0301cran 2026-02-19 a\u0300 12.18.51\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-53d2dccb\">\n<div class=\"wp-block-uagb-image uagb-block-bf528e37 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.22.05-1024x682.png ,https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.22.05.png 780w, https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.22.05.png 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/www.btscomenc.fr\/parcourstreetartmarais\/wp-content\/uploads\/2026\/02\/Capture-decran-2026-02-19-a-12.22.05-1024x682.png\" alt=\"\" class=\"uag-image-270\" width=\"1108\" height=\"738\" title=\"Capture d\u2019e\u0301cran 2026-02-19 a\u0300 12.22.05\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-afb160f8\">\n<p class=\"wp-block-paragraph\">150 gr\u00e9vistes se rassemblent<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-6d53ad28\">\n<p class=\"wp-block-paragraph\">Les consommateurs se r\u00e9voltent et d\u00e9noncent une certaine criminalit\u00e9<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-0cf9feba\">\n<p class=\"wp-block-paragraph\">Affichage \u00ab\u00a0Stop Fast-Fashion\u00a0\u00bb, 27 novembre 2025<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.fairtrade.net\/content\/dam\/fairtrade\/max-havelaar-france\/espace-presse\/communiques-de-presse\/CP-R%C3%A9action-coalition-Stop-Fast-Fashion-Shein-au-BHV.pdf\">Lien vers le communiqu\u00e9 de presse CP<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Scandale BHV x SHEIN : quand le temple parisien du chic flirte avec l&rsquo;ultra fast-fashion. L&rsquo;alliance entre un symbole des [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-150","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - 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